"The advantage to the financial professional that can offer his or her own product line cannot be over estimated." - Robert L. Kendal Jr."
Financial professionals, who have struggled for years with how to offer their own actively managed products, now have a cost effective alternative to outsourcing - VPM.
Bringing consistency, structure, and discipline into the investment management process has rewarded the financial professional, but most of all, it has benefited "The Customer", the real user of VPM.
Following a lengthy trading career along with years of conducting seminars for traders worldwide, founder Robert Kendall's vision for the future took on a new dimension. In 1992, Mr. Kendall left the Pacific Options Exchange and his active trading/consulting career to collaborate with a software development company.
His goal was to develop a software product capable of replicating the same objective, quantitative process proven so instrumental to his trading accomplishments throughout the years. At that time, only a handful of 'trading' software programs was in existence.
Of those available, none incorporated the trading logic and principles responsible for Mr. Kendall's personal trading achievements. His software company became the forum through which Robert sought to share his personal success with the trading community at large.
It was at that point that the trading models forming the basis of today's VPM process were developed. However, following several years of technological advancements and software-product enhancements, Mr. Kendall was struck with the realization that these trading models were only part of a process concept capable of revolutionizing the way in which capital resources were managed.
In 1995, Mr. Kendall began to further explore the feasibility of incorporating an all-encompassing, cash-to-equities allocation process to portfolio management. The goal was one of providing a tool through which any user could systematically and effectively manage capital resources, regardless of previous market experience or expertise.
This exploration became the vehicle for the manifestation of his ideas. Several years and multiple revisions later, the VPM product was completed and began its task of managing real-world equity funds. It was only in witnessing the performance of this process at work that Mr. Kendall became fully cognizant of the magnitude of the product he had created.
Today, there is nothing even similar in the marketplace. For the select broker dealers currently employing the VPM process, it has been proclaimed the most significant innovation witnessed throughout their careers.
The degree of sophistication, expertise, and insight necessary to bring the VPM product to market is unparalleled in the industry. Upon initial explanation of the VPM process, potential users and investor's alike comment, "Of course, we'd be interested in such a product...IF such a product existed." Such commonly heard remarks leave the task at hand simply one of bringing VPM product awareness to the marketplace.
Due to the highly innovative nature of this product, we believe that potential impact on financial industry cannot be measured.